Founders Raul Rodriguez and Jorge Campos Trusted their Instincts as they Persevered in Building a Pioneering Wellness Franchise When Raul Rodriguez and Jorge Campos opened their first Movita Juice Bar in 2015, their health-focused business concept was considered niche. “Many consumers were just beginning to learn about the benefits of fresh juice, what superfoods were Read more »
Movita Juice Bar Co-Founder and CEO Raul Rodriguez Shares Common Pitfalls Starting a business is exhilarating and often challenging. Franchise ownership helps flatten the learning curve to some extent by offering advantages such as training and ongoing support, a proven business model and established brand recognition. But some mistakes new franchise owners make are part Read more »
Personal Quest for Improved Health Spurs Latina Entrepreneur’s Interest in Nutrition and Business Ownership Jennifer Delgado’s unlikely journey as Movita customer-turned-franchisee began about two years ago when she sought relief from persistent digestive problems. Today, as the Latina entrepreneur and her husband work toward the early 2026 launch of their Movita location in Anaheim, Calif., Read more »
Our latest location in Sacramento was just featured on Good Day Sacramento!
Successful franchise leaders do a lot of listening. So when Movita Juice Bar franchisees suggested adding warm beverages to the existing menu of nutritious juices, bowls and toasts, co-founder and CEO Raul Rodriguez paid attention. That led to Movita’s recent menu innovation, adding four new “functional teas” that blend botanicals and other ingredients to deliver Read more »
The community-oriented brand wants you to “have a healthy day” with its organic, non-GMO, eco-friendly drink options. Movita Juice Bar is on a mission to ensure you “have a healthy day.” It’s one of the greetings you’ll hear when you walk into its first Texas location, set to open in Sugar Land at 3344A US Highway 6 early next year. According to Read more »
The jury’s out on whether Americans are getting any smarter, but signs suggest we’re getting healthier. Raul Rodriguez intuitively felt and saw the thirst for natural, unprocessed foods and responded by founding California-based Movita Juice Bar in 2015. The brand, now with more than 30 franchises, has grown dramatically over the past decade, though its trajectory has Read more »
National Hispanic Heritage Month, observed from Sept. 15 through Oct. 15, is a time to celebrate the culture, history and the countless contributions of Hispanic and Latino communities in the United States. It’s also an opportunity to recognize the growing impact Hispanics have as leaders, innovators and entrepreneurs, especially in franchising. Today, there are an estimated 68 million Hispanic people Read more »
Exercise and nutrition have been at the center of Mario and Saray Navar’s lives. As sports enthusiasts, athletes and now parents, they continue pursuing an active, healthy lifestyle for themselves and their two young sons (below). When they considered small business ownership, a healthy food franchise seemed to align with their values. They chose to Read more »
