News

Customer-Turned-Franchisee Opens Movita Juice Bar Location

Personal Quest for Improved Health Spurs Latina Entrepreneur’s Interest in Nutrition and Business Ownership Jennifer Delgado’s unlikely journey as Movita customer-turned-franchisee began about two years ago when she sought relief from persistent digestive problems. Today, as the Latina entrepreneur and her husband work toward the early 2026 launch of their Movita location in Anaheim, Calif., Read more »

Movita Debuts Functional Teas in Fall Menu Innovation

Successful franchise leaders do a lot of listening. So when Movita Juice Bar franchisees suggested adding warm beverages to the existing menu of nutritious juices, bowls and toasts, co-founder and CEO Raul Rodriguez paid attention. That led to Movita’s recent menu innovation, adding four new “functional teas” that blend botanicals and other ingredients to deliver Read more »

Movita Juice Bar to Open its First Texas Location in Sugar Land

The community-oriented brand wants you to “have a healthy day” with its organic, non-GMO, eco-friendly drink options. Movita Juice Bar is on a mission to ensure you “have a healthy day.” It’s one of the greetings you’ll hear when you walk into its first Texas location, set to open in Sugar Land at 3344A US Highway 6 early next year. According to Read more »

How Movita Juice Bar Wins Over Gen Z Market

The jury’s out on whether Americans are getting any smarter, but signs suggest we’re getting healthier. Raul Rodriguez intuitively felt and saw the thirst for natural, unprocessed foods and responded by founding California-based Movita Juice Bar in 2015. The brand, now with more than 30 franchises, has grown dramatically over the past decade, though its trajectory has Read more »

Franchise Leaders Celebrate National Hispanic Heritage Month

National Hispanic Heritage Month, observed from Sept. 15 through Oct. 15, is a time to celebrate the culture, history and the countless contributions of Hispanic and Latino communities in the United States. It’s also an opportunity to recognize the growing impact Hispanics have as leaders, innovators and entrepreneurs, especially in franchising.  Today, there are an estimated 68 million Hispanic people Read more »

Movita’s Low-Complexity Model Boosts Franchise Profitability

Streamlined Menu, Optimized Floorplan and Kiosk Ordering Contribute to Juice Bar’s Success Simplicity sells. That’s the conclusion of business and marketing experts, as well as consumers. According to a global survey reported by Harvard Business Review, almost 70% of managers in all types of businesses said excessive complexity raised their costs and hindered their profit growth. Consumers Read more »

Father Starts Juice Bar Franchise After Daughter’s Illness

Movita Juice Bar Blends Wellness and Family Values in a Healthy Food Franchise Jorge Campos had always strived for a healthy lifestyle through exercise and diet. But good health was never more important than when his young daughter was diagnosed with a brain tumor. Elisa, then about 4, underwent a complicated surgery, chemotherapy and difficult Read more »