National Hispanic Heritage Month, observed from Sept. 15 through Oct. 15, is a time to celebrate the culture, history and the countless contributions of Hispanic and Latino communities in the United States. It’s also an opportunity to recognize the growing impact Hispanics have as leaders, innovators and entrepreneurs, especially in franchising. Today, there are an estimated 68 million Hispanic people Read more
Exercise and nutrition have been at the center of Mario and Saray Navar’s lives. As sports enthusiasts, athletes and now parents, they continue pursuing an active, healthy lifestyle for themselves and their two young sons (below). When they considered small business ownership, a healthy food franchise seemed to align with their values. They chose to Read more
Streamlined Menu, Optimized Floorplan and Kiosk Ordering Contribute to Juice Bar’s Success Simplicity sells. That’s the conclusion of business and marketing experts, as well as consumers. According to a global survey reported by Harvard Business Review, almost 70% of managers in all types of businesses said excessive complexity raised their costs and hindered their profit growth. Consumers Read more
Movita Juice Bar Blends Wellness and Family Values in a Healthy Food Franchise Jorge Campos had always strived for a healthy lifestyle through exercise and diet. But good health was never more important than when his young daughter was diagnosed with a brain tumor. Elisa, then about 4, underwent a complicated surgery, chemotherapy and difficult Read more
Movita Juice Bar Franchise Serves Up Teaching Moments and Work-Life Balance for California Mom Running her Movita Juice Bar in Los Angeles doesn’t mean franchisee Laura Vergara (above) has had to cut corners as a parent. “I’m a full-time Movita operator and a full-time mom,” Vergara says. Sometimes those responsibilities overlap, such as when her 7-year-old son, Read more
We spent two incredible days at the LA Marathon, surrounded by over 50,000 attendees who came together to celebrate movement, wellness, and community. From the moment the gates opened, our booth stood out as one of the most active and engaging at the event—filled with games, prizes, brand collaborations, and non-stop energy. We teamed up with influencers who not only created amazing content but Read more
Movita Juice Bar’s First Franchisees Launch Health-Conscious, SoCal Empire Bryant Corona was the first in his family to discover a Movita Juice Bar. He got hooked on the fresh, organic products and introduced brothers John and Jason and parents Juan and Sofia to the Los Angeles-based brand. “Our mom had always instilled the importance of a Read more
Movita Juice Bar plans on opening its first Northern California location in Rocklin in summer 2025. The Los Angeles-based chain was founded in 2015. It was founded after a business partner had a child diagnosed with a cancer. With that unexpected information, the founders started a juice bar to help create affordable, healthy eating habits. Movita CEO Read more
Prompted by Family Member’s Illness, Co-Founders of the Health and Wellness Franchise Focus Totally on Nutrition. Movita Juice Bar’s name says it all, a merger of “more” with “vita,” the Latin word for life. Co-founders Raul Rodriguez and Jorge Campos developed the health and wellness franchise concept after Campos’ daughter was diagnosed with cancer several years Read more
