Founders Raul Rodriguez and Jorge Campos Trusted their Instincts as they Persevered in Building a Pioneering Wellness Franchise

When Raul Rodriguez and Jorge Campos opened their first Movita Juice Bar in 2015, their health-focused business concept was considered niche. “Many consumers were just beginning to learn about the benefits of fresh juice, what superfoods were or why Movita Juice Bar was recently featured by FranchiseWire in a story focused on the continued growth of the wellness economy and the rising demand for health-focused franchise brands.

The piece touches on Movita’s journey from an early wellness concept into a growing lifestyle brand built around fresh ingredients, functional beverages, and intentional nutrition — while also reflecting the shift toward healthier, more transparent food and beverage choices, especially among younger generations focused on energy, wellness, and everyday performance.

Also mentioned is Movita’s continued expansion across multiple states and the long-term vision behind building a modern wellness brand centered around quality, consistency, and healthier everyday choices.