Movita Juice Bar Appoints Jason Steele as President of Development and Growth

Movita Juice Bar is excited to welcome franchise veteran Jason Steele as the President of Development and Growth. With over 23 years of experience as a franchise executive specializing in development, real estate, operational management, and financial planning, Jason brings a wealth of expertise and leadership to the Movita Juice Bar team.

Prior to joining Movita Juice Bar, Jason served as the Chief Development Officer for a prominent Quick Service Restaurant (QSR) concept, where he achieved remarkable success by awarding over 100 franchise agreements and expanding the company’s presence into 14 new states. Under his leadership, the company experienced a significant 22% same-store sales increase, a testament to his real estate acumen and operational prowess.

Jason’s career also includes serving as the Vice President of Global Development for Subway World HQ, where he led the overall development strategy and operations for one of the world’s largest restaurant chains while also being responsible for the strategic planning that led to a decrease of store closing by 30%. Before that, he served as the President of SunKnowledge Services, overseeing the transformation of a two-location company into a formidable presence with over 225 locations. His ability to cultivate relationships with urgent care facilities and hospitals played a pivotal role in this expansion. He managed a workforce of over 70 employees across India and the United States.

Jason Steele’s outstanding achievements have not gone unnoticed. He was recently recognized as one of the “Top 100 Executives to Watch,” a testament to his dedication and leadership in the franchise industry. Additionally, he earned recognition as a top performer in the commercial real estate world by Top 100 magazine.

Movita Juice Bar is confident that Jason’s extensive franchise knowledge, experience, expertise, and leadership make him the ideal choice to lead the company’s expansion efforts. His strategic vision and proven track record will play a pivotal role in driving Movita Juice Bar’s growth and success in the years to come.

“We are thrilled to have Jason Steele on board as our President of Development and Growth,” said Raul Fernando Rodriguez, CEO at Movita Juice Bar. “His remarkable achievements in franchise development and his exceptional leadership skills align perfectly with our vision for the future of Movita Juice Bar.”

Jason Steele expressed his enthusiasm for his new role, stating “Joining Movita Juice Bar is a thrilling opportunity to contribute my experience and passion for franchising to a company that values health and wellness. I look forward to working with the talented team here and helping take the brand to new heights.”

To learn more about our franchise opportunities and join us on our journey of growth and healthy living, please visit our website at