Successful franchise leaders do a lot of listening. So when Movita Juice Bar franchisees suggested adding warm beverages to the existing menu of nutritious juices, bowls and toasts, co-founder and CEO Raul Rodriguez paid attention. That led to Movita’s recent menu innovation, adding four new “functional teas” that blend botanicals and other ingredients to deliver health benefits as well as hydration and flavor.

“We always listen to franchisees’ input on ingredients and product ideas, and we created our functional tea beverage line after they requested warm drink options for their customers. We carefully evaluate each suggestion based on logistics, supplier reliability, product availability and cost. This ensures we introduce only products that are both high quality and operationally practical for the entire system.”

After in-depth research and development, the foursome in Movita’s new Hot Functional Tea line met all of those requirements. “These teas are thoughtfully designed to align with our brand’s core values of health, wellness and functionality — delivering both comfort and purpose,” Rodriguez says.