The jury’s out on whether Americans are getting any smarter, but signs suggest we’re getting healthier. Raul Rodriguez intuitively felt and saw the thirst for natural, unprocessed foods and responded by founding California-based Movita Juice Bar in 2015. The brand, now with more than 30 franchises, has grown dramatically over the past decade, though its trajectory has Read more »

National Hispanic Heritage Month, observed from Sept. 15 through Oct. 15, is a time to celebrate the culture, history and the countless contributions of Hispanic and Latino communities in the United States. It’s also an opportunity to recognize the growing impact Hispanics have as leaders, innovators and entrepreneurs, especially in franchising.  Today, there are an estimated 68 million Hispanic people Read more »

Streamlined Menu, Optimized Floorplan and Kiosk Ordering Contribute to Juice Bar’s Success Simplicity sells. That’s the conclusion of business and marketing experts, as well as consumers. According to a global survey reported by Harvard Business Review, almost 70% of managers in all types of businesses said excessive complexity raised their costs and hindered their profit growth. Consumers Read more »

Movita Juice Bar Blends Wellness and Family Values in a Healthy Food Franchise Jorge Campos had always strived for a healthy lifestyle through exercise and diet. But good health was never more important than when his young daughter was diagnosed with a brain tumor. Elisa, then about 4, underwent a complicated surgery, chemotherapy and difficult Read more »

Movita Juice Bar Franchise Serves Up Teaching Moments and Work-Life Balance for California Mom Running her Movita Juice Bar in Los Angeles doesn’t mean franchisee Laura Vergara (above) has had to cut corners as a parent. “I’m a full-time Movita operator and a full-time mom,” Vergara says. Sometimes those responsibilities overlap, such as when her 7-year-old son, Read more »